We believe in muslin. From the breathability and natural give to the softness and durability, we aim to bring global awareness of cotton muslin and all of its benefits. The overwhelming response to our signature muslin products from parents, nurses, paediatricians, industry experts, lactation consultants, and even celebrities has been incredible. we believe in simplifying the lives of parents and caregivers. Parenthood is a blessing but can also be very overwhelming. This is why we create products that are as versatile and useful as they are beautiful. Our swaddles work as pram blankets, tummy time blankets, changing pad covers and more. Our bibs double as burp cloths. Our serenity star is a five-function-in-one multi-tasking nursery must. Anything we can do to make a baby safe and comfortable, and a parent's life easier, equals a job well done for us.