Toshi is a designer lifestyle brand dedicated to the creation of children’s accessories, headwear, and organic baby gifts. Our objective is to offer beautiful, aesthetically driven product with high integrity and intelligent functionality.

In Japanese kanji symbolism, Toshi means dawn of a new era. As we progress towards the future, our inspiration flows from the wonders of nature. Environmental consciousness prevails in the evolution of the brand.

The Toshi brand was established in 1999. Toshi Australia Pty Ltd is a privately owned company. Ananda Rubens is the founder and principal. Design, import-export and distribution is directed from the Melbourne head office.

The Toshi brand is represented by over 600 specialty stores, independent retailers and department stores throughout Australia, New Zealand and further afield internationally.